1/13/2024 0 Comments Automaton booksReaders will also learn how to develop custom AI software and maximize customer loyalty. The text features various discussions with industry leaders, overviews how AI can affect your online marketing strategies, and outlines the legal and ethical aspects of using AI systems in a marketing strategy. GO TO BOOKĭata-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning OUR TAKE: AI is more important than ever, and this book will help business leaders learn how to use it to their advantage in various marketing, automation, and customer service strategies.ĭescription: Written to be one of the definitive guides to understanding and implementing artificial intelligence in marketing, this book will help corporate and marketing leaders learn how to take advantage of these new trends and use them to improve their bottom line. ![]() Readers can expect to learn how to link digital goals and metrics to practical business goals, discover the technology tools and processes they need to maintain customer relationships, outline a roadmap to success, and ultimately craft more personal, relevant experiences for their buyers. GO TO BOOKĬonnect: How to Use Data and Experience Marketing to Create Lifetime Customers OUR TAKE: Written by a team of marketing experts, Connect can help readers develop and maintain relationships with their customers.ĭescription: Customers have more power than ever, and Connect is written to help business managers stay on top of the changes in the marketing industry, equip them with meaningful customer insights, and then provide customers with the kind of experiences they want. Readers can expect to learn the ins and outs of the “Automate and Growth” strategy and use it to successfully implement various marketing automation, CRM, sales, service, case management technologies, and strategies while focusing on improving their company. It is designed to help business owners, and managers find clear answers to automate business processes and improve company performance. The Best Marketing Automation Books You Should ReadĪutomate and Grow: A Blueprint for Startups, Small and Medium Business to Automate Marketing, Sales and Customer Support OUR TAKE: Written for startups, small, and mid-sized businesses, this book provides learners with a straightforward blueprint for implementing a marketing automation strategy.ĭescription: Michael Devellano’s book is built on the experience earned from over 100 unique implementation projects. The books are listed alphabetically based on their titles. From digital analytics to email marketing, these publications have something to offer even the most tenured marketing professionals. We’ve carefully selected the best marketing automation books based on relevance, popularity, ratings, publish date, and ability to add business value.īelow is a library of books from recognized leaders, experts, and technology professionals in the field. ![]() ![]() Solutions Review has researched for you, having reviewed many of these books. There are loads of free resources available online, and most of them are great, but sometimes it’s best to do things the old-fashioned way, especially since few resources can match a good book’s in-depth, comprehensive detail. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource. The editors at Solutions Review have compiled the best marketing automation books worth reading based on relevance, ratings, publish date, and ability to add value to a business.
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